Tagging and filtering members

Tags are how you carve your member list into meaningful groups. Unlike static lists, tags update automatically as members join, leave, or change status — and they feed directly into marketing audiences.

Creating tags

From the Members list, click Manage Tags. Create tags like tournament-team, 2026-summer-camp, high-churn-risk, or whatever matches how you think about your gym.

Tag colors

Tags can be colored to make the list view scannable. Use a consistent convention — e.g. red for risk, green for achievement, blue for cohort.

Applying tags

Manually

On any member profile, click into the Tags section and add or remove tags.

In bulk

From the Members list, select multiple members (check the boxes) and use the bulk action menu to tag or untag them all at once.

Automatically via automations

A marketing automation can add a tag as one of its steps — for example, "if a member hasn't attended in 14 days, add the inactive-14d tag". See the automations guide for the full pattern.

Filtering the list by tag

The Members list has a tag filter at the top. Pick one or more tags to narrow the list. Combinations are ORed by default — pick tournament-team and 2026-summer-camp to see members with either.

Tags as audiences

Under Marketing → Audiences, you can define an audience as "everyone with tag X". Because the audience is tag-defined, when you add a new member to the tag they're immediately part of the audience too — no sync step.

Tag hygiene

Don't use tags for status

Status (active, paused, inactive, prospect) is a first-class field on the member — don't duplicate it with tags.

Prefix cohort tags with a date

2026-summer-camp ages better than just summer-camp. A year from now you'll thank yourself.

Audit unused tags

Once a quarter, review your tag list. If a tag has fewer than 3 members, decide if it still matters.